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*When used as a regime vs. untreated hair.

*12 week consumer study on 109 panellists Sept-Nov 2023

Blog posts

Are you using too much shampoo?

Are you using too much shampoo?

Unlock Your Shampoo’s Full Power. The secret to great hair starts before your shampoo even touches your scalp. Most people use more than they need but with our natural formulations,...

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🌍 Say Hello to the Ultimate Eco Wash Bag – Just in Time for Plastic Free July 💧♻️

🌍 Say Hello to the Ultimate Eco Wash Bag – Just in Time for Plastic Free July 💧♻️

This Plastic Free July, we’re bringing you something beautifully planet-kind and impossibly practical. Meet the brand-new Eco-Friendly Wash Bag from Noughty  - a limited-edition launch designed to help you cut...

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