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Noughty Glow Up

You may receive updated packaging and formulations before our website is fully refreshed. Same Noughty values, now with a fresh new look and feel.

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WAVE HELLO

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Noughty Wave Hello Starter Bundle (3B-4C)

Curly Hair

Noughty Wave Hello Starter Bundle (3B-4C)

£44.32

Noughty Wave Hello Starter Bundle (2A-4C)

Curly Hair

Noughty Wave Hello Starter Bundle (2A-4C)

4.7 (3474)

£41.30

£41.30item

Noughty Wave Hello Starter Bundle (2C-4C)

Wavy Hair

Noughty Wave Hello Starter Bundle (2C-4C)

4.7 (4923)

£41.30

£41.30ml

Wave Hello Moisture Sealing Oil

Curly Hair

Wave Hello Moisture Sealing Oil

4.5 (56)

£12.09

£0.12ml

1 size
  • 100ml
Curly Hair 6pc Bundle

Curly Hair

Curly Hair 6pc Bundle

4.7 (7217)

£58.42

Wavy Hair 6pc Bundle

Wavy Hair

Wavy Hair 6pc Bundle

4.7 (4712)

£58.42

Wavy Hair Starter Bundle

Wavy Hair

Wavy Hair Starter Bundle

4.7 (5367)

£37.27

Wave Hello Curl Defining Shampoo and Conditioner Duo

Curly Hair

Wave Hello Curl Defining Shampoo and Conditioner Duo

4.7 (2976)

£18.13

Howdy Curls Spring Back Gel Crème - 200ml

Curly Hair

Howdy Curls Spring Back Gel Crème - 200ml

4.7 (58)

£10.08

£5.04100ml

1 size
Curly Hair Starter Bundle

Curly Hair

Curly Hair Starter Bundle

4.7 (5399)

£37.27

Wave Hello Curl Defining Conditioner
GLOW UP

Curly Hair

Wave Hello Curl Defining Conditioner

4.7 (2508)

from £9.06

£3.62100ml

2 sizes
  • 250ml
  • 1 Litre
Wave Hello Curl Defining Shampoo
GLOW UP

Curly Hair

Wave Hello Curl Defining Shampoo

4.7 (2483)

from £9.06

£3.62100ml

2 sizes
  • 250ml
  • 1 Litre
Hey Curl Scrunching Jelly - 200ml

Curly Hair

Hey Curl Scrunching Jelly - 200ml

4.7 (1192)

£9.06

£4.53100ml

Hello Curls Primer - 200ml

Curly Hair

Hello Curls Primer - 200ml

4.7 (1199)

£10.08

£5.04100ml

Wave Hello Curl Defining Taming Cream
GLOW UP

Curly Hair

Wave Hello Curl Defining Taming Cream

4.7 (1230)

£9.06

£6.04100ml

What does your Hair & Scalp need?

Use the list below...
Take our Quiz to find the perfect match...

Damaged Hair - Let's Bond - Bond Repair Products

Damaged Hair - Let's Bond - Bond Repair Products

Thinning Hair - Get Set, Grow - Hair Thickening Products

Thinning Hair - Get Set, Grow - Hair Thickening Products

Coils, Curls & Wavy Hair - Wave Hello - Curl Defining

Coils, Curls & Wavy Hair - Wave Hello - Curl Defining

Fine, Limp & Thin Hair - Pumped up - Volumising Products

Fine, Limp & Thin Hair - Pumped up - Volumising Products

Dry or Weak Hair - To The Rescue - Hydration Products

Dry or Weak Hair - To The Rescue - Hydration Products

Itchy or Sensitive Scalp - Care Taker - Scalp Soothing Products

Itchy or Sensitive Scalp - Care Taker - Scalp Soothing Products

Oil Prone Hair & Scalp - Back to Balance - Oil Controlling Products

Oil Prone Hair & Scalp - Back to Balance - Oil Controlling Products

Wave Hello Moisture Sealing Oil
Wave Hello Moisture Sealing Oil
Wave Hello Moisture Sealing Oil
Wave Hello Moisture Sealing Oil
Wave Hello Moisture Sealing Oil
Wave Hello Moisture Sealing Oil
Wave Hello Moisture Sealing Oil

Curly Hair

Wave Hello Moisture Sealing Oil

£12.09
£0.12ml
Soothes Scalp
Intensely Moisturises
Strengthens

Expert-led and powered by 97% natural ingredients, this rich oil seals in hydration where curls and coils need it most. Designed for type 3B–4C hair, it boosts strength, shine and long-lasting moisture from root to tip. Curls look healthier, feel stronger and stay hydrated for longer.

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VAT included. Shipping calculated at checkout.

BUNDLE & SAVE

More products, less pennies - go on, treat your tresses.

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Noughty Wave Hello Starter Bundle (2A-4C)

Curly Hair

Noughty Wave Hello Starter Bundle (2A-4C)

4.7 (3474)

£41.30

£41.30item

Noughty Wave Hello Starter Bundle (3B-4C)

Curly Hair

Noughty Wave Hello Starter Bundle (3B-4C)

£44.32

Noughty Wave Hello Starter Bundle (2C-4C)

Wavy Hair

Noughty Wave Hello Starter Bundle (2C-4C)

4.7 (4923)

£41.30

£41.30ml

Bond Repair Starter Bundle

Damaged Hair

Bond Repair Starter Bundle

4.6 (823)

£39.30

Strength & Bond Repair 5pc Bundle

Shine & Reset

Strength & Bond Repair 5pc Bundle

4.8 (1944)

£64.48

Oil Controlling 3pc Bundle
Sold out

Oil Controlling

Oil Controlling 3pc Bundle

4.7 (1080)

£27.20

Wavy Hair 6pc Bundle

Wavy Hair

Wavy Hair 6pc Bundle

4.7 (4712)

£58.42

Moisture Boost 6pc Bundle
Sold out

Dry Hair

Moisture Boost 6pc Bundle

5.0 (1)

£58.42

Bundles

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Wave Hello Curl Defining Shampoo and Conditioner Duo

Curly Hair

Wave Hello Curl Defining Shampoo and Conditioner Duo

4.7 (2976)

£18.13

Care Taker Shampoo & Conditioner Duo

Scalp Soothing

Care Taker Shampoo & Conditioner Duo

4.6 (693)

£18.13

Get Set, Grow Thickening Shampoo & Conditioner Duo

Hair Thickening

Get Set, Grow Thickening Shampoo & Conditioner Duo

4.6 (384)

£18.13

To The Rescue Shampoo & Conditioner Duo

Dry Hair

To The Rescue Shampoo & Conditioner Duo

4.7 (1652)

£18.13

Detox Dynamo Shampoo & Rescue Conditioner Duo

Clarifying

Detox Dynamo Shampoo & Rescue Conditioner Duo

4.7 (1659)

£18.13

Back to Balance Shampoo & Conditioning Spray Duo
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Oil Controlling

Back to Balance Shampoo & Conditioning Spray Duo

4.7 (1024)

£18.13

Purple Reign Shampoo & Conditioner Duo

Purple Toning

Purple Reign Shampoo & Conditioner Duo

4.8 (463)

£18.13

Let's Bond Shampoo & Conditioner Duo

Damaged Hair

Let's Bond Shampoo & Conditioner Duo

4.7 (555)

£24.18

Bond Repair Starter Bundle

Damaged Hair

Bond Repair Starter Bundle

4.6 (823)

£39.30

Wavy Hair Starter Bundle

Wavy Hair

Wavy Hair Starter Bundle

4.7 (5367)

£37.27

Sensitive Scalp Starter Bundle
Sold out

Scalp Soothing

Sensitive Scalp Starter Bundle

4.6 (1101)

£20.44

Moisture Boost Starter Bundle

Dry Hair

Moisture Boost Starter Bundle

4.8 (2761)

£44.32

Hair Thickening Get Set Grow Starter Bundle

Hair Thickening

Hair Thickening Get Set Grow Starter Bundle

4.5 (539)

£29.21

Curly Hair Starter Bundle

Curly Hair

Curly Hair Starter Bundle

4.7 (5399)

£37.27

Care Taker

Instantly restores hair to its original, pre-damaged condition.*

See the range
Care Taker Unscented Shampoo - 250ml

Scalp Soothing

Care Taker Unscented Shampoo - 250ml

4.6 (431)

£9.06

£3.62100ml

Care Taker Unscented Conditioner - 250ml

Scalp Soothing

Care Taker Unscented Conditioner - 250ml

4.6 (262)

£9.06

£3.62100ml

Sensitive Scalp Starter Bundle
Sold out

Scalp Soothing

Sensitive Scalp Starter Bundle

4.6 (1101)

£20.44

Care Taker Shampoo & Conditioner Duo

Scalp Soothing

Care Taker Shampoo & Conditioner Duo

4.6 (693)

£18.13

*When used as a regime vs. untreated hair.

Get Set, Grow

Fuller, thicker hair with Get Set, Grow.*

See the range
Get Set, Grow Thickening Shampoo & Conditioner Duo

Hair Thickening

Get Set, Grow Thickening Shampoo & Conditioner Duo

4.6 (384)

£18.13

Hair Thickening Get Set Grow Starter Bundle

Hair Thickening

Hair Thickening Get Set Grow Starter Bundle

4.5 (539)

£29.21

Get Set, Grow Growth Tonic - 75ml

Healthy Hair Growth

Get Set, Grow Growth Tonic - 75ml

4.5 (155)

£11.08

£14.77100ml

Get Set, Grow Thickening Conditioner - 250ml

Hair Thickening

Get Set, Grow Thickening Conditioner - 250ml

4.5 (162)

£9.06

£3.62100ml

Get Set, Grow Thickening Shampoo - 250ml

Hair Thickening

Get Set, Grow Thickening Shampoo - 250ml

4.6 (222)

£9.06

£3.62100ml

Blog posts

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How to Soothe Itchy Scalp Without Guesswork

How to Soothe Itchy Scalp Without Guesswork

Learn how to soothe itchy scalp with gentle wash-day habits, ingredient tips and clear signs it is time to speak to a pharmacist or GP for proper support.

Read more
How to Style Curly Hair Without Losing Definition

How to Style Curly Hair Without Losing Definition

Learn how to style curly hair for soft, defined curls and less frizz, with a simple routine for wash day, drying and second-day refreshes that last longer.

Read more