Leaping Bunny approved and proud!
At Noughty, doing the right thing for people, planet, and paws has always been part of our DNA. From day one, we’ve believed that beauty should never come at the expense of animal welfare, which is why we’re so proud to be approved under the Leaping Bunny Programme by Cruelty Free International, the gold standard for cruelty-free accreditation worldwide.
Who are Cruelty Free International?
Cruelty Free International are the pioneers leading the global movement to end animal testing. Through science, policy, and tireless advocacy, they’re transforming the way brands operate and how we shop for health and beauty products. Their Leaping Bunny Programme sets rigorous, transparent standards that ensure every approved brand is truly cruelty free at every stage of product development.
A partnership close to our hearts
Being cruelty free isn’t a marketing choice for us, it’s a moral one. Every Noughty formula is crafted with compassion as much as it is with science. Partnering with Cruelty Free International gives our community the reassurance that when you choose Noughty, you’re choosing beauty that’s kind to animals.
We know our Noughty Nation shares these values too. You care about what goes into your products, where they come from, and the impact they make. Supporting Cruelty Free International means helping to create a more compassionate beauty industry, one that’s transparent, ethical, and future-focused.
Together for a cruelty-free future
As a long-standing Leaping Bunny approved brand, Noughty stands proudly alongside a growing global family of ethical businesses and compassionate consumers reshaping the high street. Cruelty Free International continues to set the benchmark, trusted by brands, loved by consumers, and unstoppable in its mission to end animal testing once and for all. And we’re right there beside them, because when it comes to kindness, there’s no compromise.
Let's make change happen today
Don't forget that from Wednesday 22nd October until Sunday 26th October, we're donating £5 from every single order to support Cruelty Free International and their fight against animal testing. If you needed a fabulous excuse to top up on your Noughty favourites, this is it!
Noughty will donate £5 to Cruelty Free International for every order placed on lovenoughty.co.uk between 15:30 on Wednesday, 22 October 2025 and 23:59 on Sunday, 26 October 2025. Donation applies per completed order (excluding cancelled or refunded orders). Total donation capped. Cruelty Free International is a registered charity in England and Wales (No. 1081183)